Manoj Matthai is a Strategist specialising in Growth Strategies and Business Scaling. His strategies are focused on navigating businesses into the Super-Growth Trajectory.
Oneness.
He is a rare breed of Strategists who works meticulously in the detailing of the duality of Strategy Formulation and Strategy Implementation. He believes in the convergence of this duality into Oneness in its execution as the lasting success phenomenon. He is an evangelist in the importance of transforming the fundamentals of the universe into the foundational keystone of every business for a lasting success.
He founded One iDea, the New Age Digital Branding & Marketing company in 2007 as Klikidea to highlight the new world that comes alive at the click of a mouse. This was the year Apple launched its iPhone and revolutionised the world.
Klikidea was rebranded as One iDea and registered as a partnership on January 7, 2019. He believed the rebranding was a necessity as Clicks and Taps gave way to Swipes and Scrolls as Smart Phones replaced the PCs as a ubiquitous medium of information delivery in the digital platform.
India’s First Coloured Mobile.
Manoj Matthai started his career over a quarter of a century ago at Bangalore in India, as a writer, a storyteller and an idea creator by launching India’s first coloured mobile phones for Alcatel, a French telecom corporate giant. This was before Alcatel merged with Lucent Technologies.
Over a quarter of a century ago, he founded The Breakthrough Group by launching Breakthrough Brand & Business Consulting at Bangalore in November, 1998. He later founded &Matthai Strategy Consulting. &Matthai focuses on Strategy Formulation while Breakthrough’s domain of expertise is Strategy Implementation.
25 Years. Over 300 brands.
He always believed Strategy is the key to every business success. With over 25 years of focused hard work in over 300 Business Projects, Manoj Matthai grew to be the most successful strategist for neighbourhood markets in the Indian and Asian contexts where every market is differentiated by cultural nuances, unlike in the west.
The success of all his projects primarily depends on his unique ability to perfectly blend his Visionary Strategies into Relevant-Impactful Creatives. He calls it Visible Strategies.
Perception Re-engineering.
Matthai believes in making Strategies visible. His Brand Reverse Model and its success has been covered by the national media in India. In the modern business world in which Strategy Formulation and Strategy Implementation are considered as two separate disciplines, Matthai has become a pioneer in combining these two verticals successfully – his voice along with his work is unique in the global perspective. The Brand Reverse Model is a part of his Strategy Implementation Process as he aligns every Strategy Implementation with his 4C’s of Communication – Context, Cultures, Conversations and Communities.
Along with the Brand Reverse Model, Perception Re-engineering is another strong pillar of his Strategy Implementation Process. He believes that no man or organisation can escape the power of perceptions in their journey to success. Perceptions can be created consciously and methodically but perceptions also emerge on its own if we don’t work on it consciously. If we work on it or if we don’t, a perception already exists. So, it is always better that we work on it consciously. The living world is a world of perceptions. This is the first thought that needs to be realigned on everyone’s march to the top of the world.
New Category Creator.
His strategic profoundness helped him successfully develop three different unique categories and markets in food in India – The Online Frozen Fish Category, The Food Market Category and The Food Destination Category. His strategy made a long-forgotten cuisine along with a few hand-picked delicacies from the southern tip of India into a fashionable taste for the modern world. This too is a new category in the making.
His strategic thinking for the VKC Group was instrumental in roping in the legend of Indian cinema Sri. Amitabh Bachchan to endorse a footwear brand for the first time in his over 50-year-old career.
In 2022, Matthai’s strategy launched India’s new sporty-fashion brand #Debongo with Sri. Bachchan, with the sole intention of powering an Indian brand to compete on the global stage. Matthai’s defining strategies bloomed four power brands with the legendary actor in a span of 12 months, making it a landmark achievement in the country for him and his clients.
Happy Neighbourhoods.
He is a staunch believer in the idea of neighbourhoods. He envisions a beautiful and peaceful planet by creating beautiful neighbourhoods one by one. He has an in-depth knowledge of Neighbourhood Markets and Neighbourhood Businesses.
He is passionate about studying and researching Neighbourhood Markets and Neighbourhood Businesses in the uniqueness of its cultural diversity. His philosophy is simple – the more the success of neighbourhood businesses, the more jobs it will create in the neighbourhoods. Stable jobs create stable families. And stable families create a happier world.
He extols the virtues of our great opportunity to make the world happier. He believes as citizens of one universe, we must all attempt to create a beautiful world every day, just by supporting the good businesses in our own neighbourhoods on a daily basis.
He propagates the idea that creating good jobs in the neighbourhoods continuously will make the world a happier place. His proposition is that even a small shopkeeper in our neighbourhood will create an extra job every year, if we shop with him regularly. That is why we all need to be committed to our neighbourhood. Peace in the neighbourhood is peace in our own families.
He believes ‘history judges every human being on two clear parameters. First, the volume and body of a human being’s work in the world. Second, the impact that body of work has on the world by resonating its thoughts in different periods of time’.
His life’s purpose is to: Make Thy World Beautiful.