eFilms is a brand owned by The Breakthrough Group. It stands as a separate vertical of the group experiments in films. The primary objective of eFilms is to make Low-Budget-High-Impact Films. This is done through a profound study of the brand involved, a thorough understanding of the strategy, a quest to predict the future market behaviour, and it includes a maze of other challenges, forecasts and solutions.
Why showcase our own brand?
This is a question that will first come to your mind on reading this blog: Why showcase our own brand? First and foremost, it is difficult to showcase films on websites, so we wanted to tell you that if you have this challenge, we have a solution right here. Secondly, it’s a website with a blog. So, we wanted you to check out the blog whenever you have time – you are part of our eFilms audience. Then, most importantly we wanted to address the often-asked question: Should we do a website or a blog?
Websites or Blog?
The answer to this question is pretty difficult because it’s a personal choice of the business leader most of the time. With this statement, we have energised the debate of ‘Client Wants Vs. Brand Needs’, once again. This is an endless debate because business leaders, barring a professional few, focus on their personal choices when they are expected to fulfil the brand needs all the time. Clinically speaking, a blog is better than a website any day because it has the ability to draw the attention of the targeted audience if done as a discipline. People come to you repeatedly if you can have a good blog going.
Brand Blog
But if you want to do a Brand Blog, you need to be meticulous. You need to define your audience and the periodicity with which you can engage them without boring them out. The blog voice must align with the brand voice to a great extent. And the blog feel must have the dedication to carry the brand feel. This is too much of a framework to inspire you to keep going every week. If you cannot find this inspiration constantly, don’t go for a blog. Just do a good website.
But one thing is for sure, in this modern new digital world, you need one of these or both of them – either a blog or a website, or both.
